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रात दरीया का किनारा कभी आएगा वक्त क्या हमारा भी कभी आएगा
#explore#reels#its_vimal_thakur001#explorepage#foryou
#trending#reelsinstagram#reeldaily
### 🚴 **Brand Campaigns & Ads**
1. **Red Bull x Specialized: "Unseen Roads"**
- A documentary-style ad campaign starring world champion riders like Peter Sagan, highlighting grueling off-road races in remote locations.
- Focus: Blending extreme sports storytelling with bike racing.
- **Watch**: [YouTube trailer](https://youtu.be/examplelink).
2. **Tour de France 2023: "Ride for More" Campaign**
- ASO (Tour organizers) launched ads promoting inclusivity, sustainability, and the race’s historic 120th edition.
- Highlight: Featured female cyclists and para-cyclists to broaden appeal.
3. **Cannondale’s "Ride the Future"**
- Sustainability-focused ads showcasing their eco-friendly bikes and partnerships with climate-action nonprofits.
- Hook: “Race to save the planet” messaging.
4. **Rapha’s "Tomorrow’s Champions"**
- A campaign supporting young talent in underprivileged communities, tied to their sponsorship of grassroots racing teams.
- Trend: Mixing social impact with brand storytelling.
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### 🏆 **Event Promotions & Sponsorships**
- **UCI Gravel World Championships**: Heineken launched ads promoting the 2023 event in Italy, targeting casual riders with the tagline *“Gravel is for everyone.”*
- **La Vuelta 2023**: Spanish tourism boards partnered with race organizers for ads highlighting scenic routes (e.g., Andalusia’s mountains).
- **E-Bike Racing Boom**: Brands like **Stromer** and **Specialized** are pushing ads for e-bike racing leagues, capitalizing on the electric mobility trend.
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### 📱 **Social Media Trends**
1. **TikTok Challenges**:
- Canyon Bikes’ *#RaceTheMachine* challenge went viral, urging users to film creative bike stunts.
- **GCN (Global Cycling Network)**: Short, adrenaline-packed Reels/Shorts of pro races (e.g., “10 secs of pain at the Tour de France”).
2. **Interactive Ads**:
- Wahoo Fitness launched gamified ads where users “race” pro cyclists via Zwift-like simulations.
3. **Influenc
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2. **Tour de France 2023: "Ride for More" Campaign**
- ASO (Tour organizers) launched ads promoting inclusivity, sustainability, and the race’s historic 120th edition.
- Highlight: Featured female cyclists and para-cyclists to broaden appeal.
3. **Cannondale’s "Ride the Future"**
- Sustainability-focused ads showcasing their eco-friendly bikes and partnerships with climate-action nonprofits.
- Hook: “Race to save the planet” messaging.
4. **Rapha’s "Tomorrow’s Champions"**
- A campaign supporting young talent in underprivileged communities, tied to their sponsorship of grassroots racing teams.
- Trend: Mixing social impact with brand storytelling.
---
### 🏆 **Event Promotions & Sponsorships**
- **UCI Gravel World Championships**: Heineken launched ads promoting the 2023 event in Italy, targeting casual riders with the tagline *“Gravel is for everyone.”*
- **La Vuelta 2023**: Spanish tourism boards partnered with race organizers for ads highlighting scenic routes (e.g., Andalusia’s mountains).
- **E-Bike Racing Boom**: Brands like **Stromer** and **Specialized** are pushing ads for e-bike racing leagues, capitalizing on the electric mobility trend.
---
### 📱 **Social Media Trends**
1. **TikTok Challenges**:
- Canyon Bikes’ *#RaceTheMachine* challenge went viral, urging users to film creative bike stunts.
- **GCN (Global Cycling Network)**: Short, adrenaline-packed Reels/Shorts of pro races (e.g., “10 secs of pain at the Tour de France”).
2. **Interactive Ads**:
- Wahoo Fitness launched gamified ads where users “race” pro cyclists via Zwift-like simulations.
3. **Influenc](https://racethemachine.co.uk/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
Last parkrun of the year and a new venue for me!
Always a pleasure to run with katmut! A nice traily forest run with one particularly tough uphill!!
Family coffee and chat afterwards ❤️
parkrun 142 and venue… 41, I think! EDIT 44!
#loveparkrun #parkruntourist
Older sister had the cheek to ask “Are you up?” at about 8:45am.
The Mother took a picture in response, and I pulled my racethemachine_running buff up at the last second. Hence the mother’s face in this pic!
Christmas Day parkrun in the bag!
#loveparkrun #goforthatrun
Happy holiday half marathon! A virtual race I had the entire year to take on but - given personal circs - only just managed to sneak in! It wasn’t a best effort or anything and I’m definitely not in race shape but I felt strong and enjoyed every step!…
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I actually don’t think you can beat a Monday morning run before a pub lunch. The Our Pace Project club run this week? Run one of your absolute favourite routes, switch off from paces and stats and embrace your surroundings. Being able to run is such a privilege and it’s a good way to escape any Christmas chaos too!
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Happy Christmas week everyone!
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#run #runner #running #trailrunning #runningmotivation #fitness #fitnessmotivation #ourpaceproject
A challenge that has taken me pretty much all of 2024!
In December 2023, I signed up to the racethemachine_running Black challenge. An AI bot determined to push mankind to it`s top running potential by setting personalised targets over multiple distances. Your aim? Beat the machine before the year is up!
My 4 targets (1500, 5k, 10k and Half Marathon) were set and I flew through the first 3 before January was finished. Achieving Personal Bests in all of them, I was feeling strong and smug
But the last challenge took everything I had, and with 10 days in the year left - I beat the machine and earned a top 10 finish!
I`ve thoroughly enjoyed this challenge, it`s driven me to keep beating expectations and I highly recommend it to anyone, regardless of where you are in your running journey!
#running #racethemachine #pb #runner #runstagram #run
